traditional advertising vs digital advertising

Traditional vs Digital Advertising

Traditional advertising can be traced back to the 18th century and it was effective for brands to sell their products and reach their target audience with the invention of radio and television for many centuries. However, as more people turn to the Internet to get their news, stream video, social media and search for products and services, it has lead to a decrease of consumers consuming traditional media. While traditional advertising is still effective to increase branding and awareness it is not a platform that all business can afford. When it comes to advertising on TV and radio not all businesses can afford to pay millions for a spot during the Super Bowl or prime time. That is the reason …

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