outreach link building essentials

Effective Outreach Strategies for Link Building

There have been several blog posts written regarding an algorithm that would have the ability to rank websites without links. Although this sounds like an interesting topic, in my opinion it would almost be nearly impossible. Another topic that has been discussed to replace links is co-citations and co-occurrences and they present valid points. However If you are an SEO or link builder I would not hang my hat on either tactic just yet. The Penguin algorithm update did not hit websites with clean backlink profiles but it did drop the hammer and website with crappy links pointing to them. I have worked on a few clean up campaigns and I don’t blame Google for hitting those websites. The majority …

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how to scale link building campaigns

How to Scale Link Building Campaigns

Link building continues to evolve due to Google’s algorithm updates. I still remember working on my first link building campaign back in 2008. At the time I was not sure about how the work I was doing was going to benefit the client’s website. Back then I was using Lotus Jump to find link building opportunities, which made it easy for the SEO manager to track the work I was doing. However, many things have changed since then. Today link building campaigns can get quite complex and at times it may seem difficult to scale and manage them. Training Process There are several ways to identify quality destinations to earn links from, competitor back links, the broken approach, editorial/PR, industry …

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link building evolved it did not die

Link Building is not Dead it Evolved

On April 24, 2012 the world’s largest search engine changed the link building landscape, by ending the conversation between robots and forced link builders, Internet marketers, Webmasters and business owners to establish real relationships. Don’t be fooled by all the so-called experts who keep saying that link build is dead or that links don’t matter to increase or keep your rank in the SERPs. I am not going to lie and say that I was a bit annoyed with the Penguin update because up until then, I used to buy back links and build one or two multi-page web 2.0 sites on WordPress.com, Weebly.com and many others; and my job was done for the month. So as a result of …

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