top 10 best local seo tools

Top 10 Best Local SEO Tools

Every great mechanic needs a basic set of tools to get the job done correctly the first time and move on to the next job, and so does every search engine optimization specialist. Mechanics turn to their scanner and reliable wrenches to diagnose and fix the vehicle. SEO professionals will also turn to scanning tools to diagnose the website and create an analysis of items that need to be addressed to help the website increase in the SERPs rankings. So in essence SEO technicians and professionals can almost be considered mechanics. We both diagnose items that need to be fixed to help solve the problem and ensure that the car and website are putting out the best performance. Vehicle owners …

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5 common social media mistakes

5 Social Media Mistakes

We all make mistakes some more costly than others and some can even be avoided. When it comes to social media the majority of the of the time mistakes are made due to lack of experience or trying to achieve results quickly. During my time as a social media and search professional, I have seen quite a few but here are five that I see reoccurring more often than others; lack of posting great content, spreading too thin across several platforms, unoptimized profiles, purchasing fans and engagements, and unbranded profiles. These mistakes are not as costly as violating Google’s Guidelines so they will not cost your company ranking but they will make you look bad when an audit is performed …

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how to improve seo with public relations

How to Improve SEO with Public Relations

As Google continues to implement new changes to their algorithm buying a few thousand links per month will longer do the trick to increase your website’s organic ranking. Link building used to be a seamless and straightforward process, however this approach has landed thousands of websites in Google jail. So what is the best offpage SEO approach to avoid getting slapped by the 800-pound gorilla? Here are a few methods that I have used and have not been touched by any algorithm update, integrate SEO with social media campaigns, content marketing, improved user experience on the websites, and more importantly public relations. Google seems to have turned search engine optimization into survival of the fittest, either you adapt or seize …

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how to find spammers

How to Find Spammers

Over the last three years I have been monitoring a client’s online presence and reputation and I have seen over 300 spam results show up for their brand name. At first it started with free web 2.0 properties like, Weebly, etc., since then the results have evolved from squeeze pages to hacked WordPress websites. However, unless you know about the spam there is no way of taking action. That is the reason I use branded alerts to alert me of any type of brand mentions online. Once the client’s brand name has been mentioned the results are delivered to my email inbox daily from tools like, Talk Walker Alerts, Google Alerts, and Mention. The other tool I recently started …

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Benefits of Bidding on Branded Keyword

Benefits of Bidding on Branded Keywords

Using paid search campaigns to increase the number of leads or sell more products is a very effective way to get instant gratification and results, however it can be among the most expensive for client acquisition. That is the reason branded search terms need to be included as an individual ad group. There are many benefits to bid on branded search terms from lower cost per click, to preventing competitors from stealing website traffic and customers. While some marketers and business owners may believe that this is a crazy method and may shy away from it, I am a firm believer in this tactic. We have been working with a client in the financial space for the last three years …

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