The goal of every organic search engine optimization campaign is to increase traffic to the website as well as revenue. But there is no way you will succeed on your second goal unless you achieve the first one. Unless you are using paid, social, etc. however I will just be talking about organic SEO. When I first began my career in search engine optimization driving organic traffic was not as difficult as it today. For that we can thank Google and their algorithm updates that have targeted links, content, EMD, local and the newest which will have an impact on websites that not mobile friendly. Ok, so now that we can’t buy links, spin or publish thin content, use exact …
Effective Outreach Strategies for Link Building
There have been several blog posts written regarding an algorithm that would have the ability to rank websites without links. Although this sounds like an interesting topic, in my opinion it would almost be nearly impossible. Another topic that has been discussed to replace links is co-citations and co-occurrences and they present valid points. However If you are an SEO or link builder I would not hang my hat on either tactic just yet. The Penguin algorithm update did not hit websites with clean backlink profiles but it did drop the hammer and website with crappy links pointing to them. I have worked on a few clean up campaigns and I don’t blame Google for hitting those websites. The majority …
Content Marketing Ideas for Local Businesses
Post Google releasing their furry and cuddly animals (Penguin and Panda updates) on SEOs, link building has become more time-consuming and a bit more difficult. Especially for local businesses that do not have the large marketing budgets that corporations are working with. But there are ways in which they can level the playing field and have the ability to compete with large brands and achieve success, with the help of a content marketing strategy. Now you as a local business owner are probably wondering what am I supposed to write about and how do I do it. Earning links organically can be as easy as making your website as informational and useful as possible by writing about local events, providing …
Can Publishing Controversial Content Backfire?
Publishing controversial content to generate traffic back to your website may not be the smartest thing to do. Sure, it might generate visits that you might not get otherwise but it may not be the traffic you want or need. Instead of resorting to this type of tactic focus on creating useful, informational and great content that people will want to share naturally. Even you are doing it for some time of public relations stunt. Sometimes PR for PR sake may not be the best idea in the world, whether it’s on your blog or on social media. Controversy Drives Traffic Sure your controversial blog post may increase your traffic by 1,000 visitors in a few days. However ask yourself …
How to Build A Strong Online Reputation
First impressions will make or break you whether it’s online or in person. While in person you might have a second chance to prove yourself, online you may not that chance. While the Internet has helped many businesses increase their revenue and allowed them to grow at record paces. It has also given others the opportunity to tarnish others reputations online with ease. So what can you do to build a strong and positive reputation, to protect and prevent negative reviews and results from showing for branded terms before your brand name? Well, there are several tactics to ensure controlled and positive results show up before the negative ones do. Here are a few questions before we get started: Do …